Does more video get more views?
- The question
- The company wanted to scale video. Nobody knew what worked in trade show video.
- What I did
- Used Claude Code to build a research tool that pulled every video from six competitors.
- What it showed
- Median 55 views; 68% under 100. One competitor posted 200 videos for a median of 40. Volume isn't the lever, so I built the video plan around quality, search and first-time exhibitors.